Job Description

The Advocate, the nation's longest-running LGBTQ+ news and culture publication, is seeking a dynamic Audience Editor to lead our daily social presence, audience growth, and community engagement across all platforms. This role sits at the heart of how we reach, inform, and uplift queer audiences.

Reporting to the Director of Audience Development, the ideal candidate pairs editorial instincts with platform fluency, knows how to translate breaking news and long-form storytelling into engaging social content, and has a proven track record of growing communities with intentionality. They're plugged into LGBTQ+ culture, advocacy, and online discourse, and understand how social strategy can amplify our mission.

Primary Responsibilities

• Write, schedule, and optimize daily posts across Instagram, TikTok, Facebook, X/Twitter, and emerging platforms like Threads, Bluesky and Reddit 
• Translate The Advocate's journalism into compelling social formats that drive engagement, community trust, and traffic
• Produce The Advocate's daily flagship newsletter
• Oversee marketing efforts for The Advocate's Reader Revenue program, strategizing new ways to build engagement and relationships with new and existing subscribers. 
• Collaborate with editors on rollouts for tentpoles, covers and special editorial packages
• Pitch social-first storytelling ideas that extend our reporting and mission
• Assist with producing social video from concept to publish, collaborating with The Advocate's editorial stakeholders and Video Lead 
• Monitor LGBTQ+ news cycles and analytics to identify storytelling opportunities on and off platform
• Develop social calendars aligned with editorial plans, tentpoles, and campaigns
• Ensure talent, partners, and contributors are amplified appropriately across channels

Requirements

• Demonstrated success growing social media and building community engagement for a newsroom or media publisher 
• Strong editorial judgment and writing skills 
• Fluency in social video formats and editing video for social media; Must be open to appearing on camera 
• Familiarity with analytics tools and ability to translate insights into strategy
• Organized, detail-oriented, and comfortable juggling multiple deadlines
• Self-starting, positive collaborator with a solutions-oriented mindset
• Ability to work some evenings and weekends as needed

About equalpride

equalpride is the leading LGBTQ+ media company in the United States, reaching millions of readers through its iconic brands, including Out, The Advocate, and PRIDE.com. Our mission is to inform, inspire, and advocate for LGBTQ+ communities through journalism that is bold, inclusive, and impactful.

equalpride is an equal opportunity employer and encourages candidates from all backgrounds and lived experiences to apply.

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