We are a small restaurant group with over 15 years of operation and four distinct enterprises in Manhattan and Brooklyn. Each restaurant has its own identity, distinctive point of view, and stories worth telling.

We are looking for a Brand & Creative Lead to help shape and express these narratives across events, digital platforms, guest-facing touchpoints and within the restaurants themselves. 

This role sits at the intersection of project management, storytelling, and brand execution. The right person will be able to generate their own original ideas as well as recognize the stories already present in the business, develop them into clear and compelling ideas, present them to leadership for decision-making when needed, and then carry them through to completion across multiple channels.

This is not a purely strategic creative role, nor is it simply a social media generator. It is a hands-on, cross-functional position for a creative person who can organize, marshal resources, communicate fluidly, and execute reliably.

You will be responsible for how the group expresses itself in the world, and for making sure brand-facing work actually moves.

That includes event ideation and production, visual brand expression, website, social media, merchandise, and other guest-facing materials. Just as importantly, it includes owning the projects that bring those things to life.

We have a warm and engaging community of diners and colleagues, well-loved restaurants, strong management and meaningful programming in motion. What we’d benefit from is a person who can take charge of the programming we’re doing and broadcast it to the world, help to tell the right stories, and ensure that important initiatives move forward to generate more good feelings, content and future opportunities.

A central part of this role is project management.

You will be responsible for advancing and completing projects such as:

• events with communications and supporting materials
• I.e. a visiting chef series, restaurant pop-up, themed party
• website development and refreshes across the group
• merchandise concepts and rollout
• visual and written brand initiatives that need a clear owner
• stories, ideas, and assets that exist internally but have not yet been fully developed or expressed

This role is about contributing ideas, but it’s as much about turning ideas and raw material into organized, actionable plans, and then making sure the work gets finished.

We already have meaningful events and programming in the queue. This person should be the point bringing those moments together as well as defining how they are expressed and extended.

That can include:

• shaping the narrative around an event or initiative
• managing timelines and deliverables across internal teams and outside collaborators
• coordinating supporting assets across channels
• making sure a moment is communicated before it happens, captured while it is happening, and carried forward afterward

The goal is not simply promotion. It is to help those events live fully in the world, resonate with guests, and contribute to how the restaurants are remembered.

That also extends beyond major events: this role should help create reasons to come in today, remember a meal fondly, or plan a return visit the next time someone is in New York.

Social media is an important part of the role, but it is not the whole role.

You will:

• oversee social presence across the group
• maintain consistency, quality, and voice
• either manage this work directly or identify and manage outside support
• build a reliable system for content collection, planning, and publishing

The objective is not merely to post. It is to harvest the narratives emerging from the restaurants, make them visible to the public and ensure that social media functions as a meaningful expression of the group’s broader storytelling and brand presence.

There is room in this role for creative input, especially in areas like design, visual brand, merchandising, marketing presentation, and how ideas are expressed across channels.

Depending on the project, this may include:

• website structure and presentation
• menus and printed materials
• merchandise
• campaign assets
• photography direction
• visual consistency across platforms

The right person does not need to be a full-time designer, but it is a plus if they can directly express ideas through tools like Adobe when that helps move work forward efficiently.

Some of the most valuable work in this role will be operational.

You should be comfortable:

• managing multiple timelines at once
• coordinating internal and external contributors
• bringing order to projects that are under-defined or stuck
• identifying what needs leadership input and what can move forward independently
• maintaining momentum without needing constant oversight

A big part of the value of this role is increasing leadership capacity by taking ownership of brand-related execution that would otherwise require direct involvement from the CEO and partners.

We’re looking for someone who combines creative judgment with executional strength.

The right candidate will likely be:

• a strong executor with real follow-through
• a capable project manager who can keep multiple streams of work moving
• someone with strong instincts around storytelling, tone, and brand expression
• comfortable working across mediums and formats
• organized, responsive, and self-directed
• able to collaborate closely with leadership while reducing the amount of day-to-day pushing required
• comfortable being hands-on when needed, whether that means writing, coordinating, producing, or shaping assets directly

Experience with tools like Adobe is a plus, particularly for someone who can use them to express ideas and move projects forward without always relying on outside support.

This is a strong role for someone who likes building structure around ideas, translating creative opportunities into real plans, and seeing work through from beginning to end.