Job Description

Creative Services Videographer / Promo Producer

WXII 12 (NBC) | Winston-Salem, NC

WXII 12, the Hearst Television-owned NBC affiliate serving the Piedmont Triad, is seeking an exceptional

Creative Services Videographer / Promo Producer to help shape the visual identity of one of the region’s leading local media brands.

We are looking for a highly skilled visual storyteller who thrives on creating cinematic, emotionally compelling content that connects with audiences across television, digital, streaming, and social platforms. The ideal candidate has spent time in broadcast, but what drives the opportunity is the skill as a shooter, editor, and producer.This job requires a creative thinker who understands how powerful storytelling can strengthen a brand, promote journalism, and positively impact a community. You should be equally comfortable developing concepts, capturing stunning visuals, collaborating with talent, and crafting polished final products that stand out in a competitive media landscape. This role reports to the Creative Services Director.

What You'll Do

• Produce high-impact promotional, marketing, and branded content for broadcast, digital, social, and streaming platforms.
• Lead all aspects of field and studio production, including cinematography, lighting, audio capture, and creative execution.
• Develop visually distinctive content that elevates the WXII 12 brand and supports station initiatives.
• Collaborate with Creative Services leadership, newsroom personnel, talent, and station partners to bring concepts to life.
• Create compelling edits that combine strong storytelling, pacing, sound design, graphics, and motion elements.
• Design and animate motion graphics, titles, and visual effects that enhance production value.
• Manage projects from concept through delivery while maintaining exceptional organization and attention to detail.
• Troubleshoot production and post-production challenges efficiently in fast-paced environments.
• Contribute innovative ideas that continually raise the creative standard of the department.

Required Qualifications

What We're Looking For

• 5+ years of professional videography, cinematography, production, or creative marketing experience.
• Demonstrated portfolio showcasing advanced cinematography, lighting, editing, and storytelling skills.
• Expert-level proficiency in Adobe Premiere Pro and Adobe Creative Cloud workflows.
• Strong understanding of composition, camera movement, lighting techniques, and visual storytelling.
• Experience operating professional cinema camera systems, including Canon Cinema cameras and similar platforms.
• Experience using gimbal and stabilization systems, including DJI Ronin platforms.
• Excellent project management skills with the ability to balance multiple priorities and deadlines.
• Strong communication and collaboration skills.
• Ability to work independently while contributing positively to a creative team culture.
• In-person attendance is required.

Preferred Qualifications

• Advanced Adobe After Effects and motion graphics expertise.
• Professional still photography experience.
• FAA Part 107 Remote Pilot Certificate.
• Experience directing on-camera talent and conducting promotional shoots.
• Broadcast television, agency, production company, or brand marketing experience.
• Knowledge of color correction, audio post-production, and cinematic finishing workflows.

Why Join WXII 12?

• Create meaningful work that reaches and impacts hundreds of thousands of viewers.
• Work with award-winning journalists and creative professionals.
• Access professional-grade production equipment and industry-leading technology.
• Be part of Hearst Television, one of the nation's most respected media companies.
• Have the creative freedom to develop fresh ideas and help shape the future of a trusted local brand.

Physical Requirements

• Ability to lift, transport, and operate professional production equipment weighing up to 50 pounds or more.
• A valid driver's license required.
• Ability to work in studio, field, and remote production environments.

Applicants should submit a demo reel showcasing cinematic storytelling, promotional work, branded content, or documentary-style production.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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